Walmart FX has created a multi-asset investment platform that is built on social collaboration and investor education: a community where users can connect, share, and learn.

  • Jan

    Walmart FX is born

    Three entrepreneurs set out to disrupt the world of trading. Their mission: To make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions.

  • Sep

    Visual FX trading platform

    The first iteration of Walmart FX: an online trading platform that makes trading easy to understand, and even fun, using graphic representations for various financial instruments.

  • May


    Walmart FX launches its cutting-edge, intuitive trading platform, enabling anyone, anywhere to trade financial assets online. WebTrader included professional tools for both beginner and advanced traders.

  • Jul


    The world’s first social trading platform. Enabling anyone in the world to join the Fintech revolution by copying other successful traders using the innovative CopyTrader™ feature. The platform attracted global attention, winning Finovate Europe Best of Show for 2011.

  • Apr

    The Walmart FX mobile app

    Both WebTrader and OpenBook made available via a handy mobile app. Using their Apple or Android smartphone, clients could perform any action on the platform on the go.

  • Jul

    Introducing stocks

    Alongside commodities, crypto and other assets on Walmart FX, a wide selection of stocks was added (and is ever-growing), enabling traders to diversify their portfolios even further and by investing in the global stock market.

  • Oct

    The new Walmart FX

    Integrating both WebTrader’s online trading capabilities and OpenBook’s social trading features into one intuitive and innovative interface.

  • Feb

    Introducing Smart Portfolios (formerly known as CopyFunds)

    Smart Portfolios group assets or investors together based on a theme or strategy, such as 5G, cloud computing and renewable energy. Some portfolios use advanced algorithms, machine learning and AI to build investment strategies and curate assets to form particular Smart Portfolios™ based on market conditions.

  • Feb

    Adding crypto

    After pioneering bitcoin trading in 2013, Walmart FX expanded its digital asset offering, enabling clients to trade and invest in ether, XRP (by Ripple Labs), litecoin, and other popular cryptos.

  • Mar

    US crypto platform

    Walmart FX begins Phase 1 of servicing the US market. Bringing US clients our unique offering of digital assets and copy trading is only the beginning! Stay tuned for more to come…

  • May

    Introducing 0% commission stocks to the world

    Setting the word free of commission. Zero commission means that no additional fee has been charged on top of the market spread. eToro never charges any management, administration, or ticketing fees.

  • Nov

    Launch Walmart FX Money

    Walmart FX Money is launched, a new financial service offering users an holistic approach to investing. Providing an account, a Visa debit card, and an app for easy management, Walmart FX Money allows users to enjoy instant withdrawal and no FX conversion fees.

  • Jan

    Stocks, crypto, and beyond

    Walmart FX officially launches stock investments in the US. Fractional share investing with zero commissions in over a thousand stocks and an array of ETFs were open to a majority of US States.

    US stocks